Why Are Roxy Snowboards So Trendy?



Posted: Sunday, September 13, 2009

by Matt Banks
BoardRiderLounge

Unless you are female you might not be aware of Roxy snowboards. And that is pretty unusual among snowboard companies. You see, Roxy is a snowboard line devoted entirely to the ladies. Not all companies in the business have complete lines dedicated to women. The main companies that sell boards for women are K2, Burton, and Rome. Roxy positions itself aside by providing nothing else. But does this rare specialization mean a legit go-to company for girls or is it just an expensive trick trying to pull in buyers with cliche graphics?

You'll have to investigate the history of Roxy a bit to find out. As a fashion line from Quiksilver, Roxy has surely proved its name in sports wear. Two years post its launch, Roxy starting developing gear for snow sports. They started releasing snowboards, much alike in style to their clothing range, in the year 2003. It was a surprise for many people in the industry to see a company devote itself entirely to one sex, but their style and manufacturing credits, more on that in a bit, earned them enough customers to keep going. With their market position strong, now the company's offerings comprise a large selection of entry level boards, as well as the boards pros shred on.

Back to that manufacturing thing. Roxy is not just a low end brand pumped out by the storehouse-load. They are made by Mervin Manufacturing, the same folks who brought us the Lib Tech and GNU top-end boards. And the Roxy snowboard is getting the full treatment with all the Magne Traction technology that other boards produced by Mervin are getting. Obviously, Mervin Manufacturing has been able to do this as a result of being acquired by Quiksilver, in a deal made in the 1990's.

It sure helps Roxy that their pro riders are not too ragged, either. You may well be familiar with Torah Bright. Her new line of boards, the Bright Series, is the new star among Roxy snowboards. Along with Torah are Sarah Burke, winner of two X-Games gold medals, and Kerstin Boas, an Olympic boarder. These girls have shredded parks and pipes that would have most guys quaking in their snowboarding boots.

Whether or not you are still uncertain if Roxy is legitimate, you have to know that the girls on the Roxy team surely are. And it always means a lot to a business to have good riders, since the opinions they give can assist with the company rising to a higher level. But the bottom line with snowboards, any company or line, is that it is the rider who determines whether or not the board is any good. You could argue that pretty much any snowboard manufacturer can be a good one, simply by fitting their target audience. Roxy appeals to female snowboarders who want both quality and looks. If you like the way it looks, then you must take a ride on one! There really is no other way to fairly decide whether or not a board is appropriate for you. A Roxy snowboard is similar to any type of snowboard, because you either like it or don't like it. Sometimes, they go hand in hand.

Save Hard Earned Money on Roxy Snowboards
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